In order to sustain and grow in today’s information economy companies are becoming more global and
more complex as they experience acquisition and diversification. As a result, their customer base has become multinational, more mobile, and more sophisticated in
demands and preferences. Business intelligence entails not just enterprise performance metrics with data coming from existing business systems such as Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Supply Chain Management (SCM), but also data collected from market analysis and customer knowledge management.
Data from additional channels and media (email, phone, fax, internet surveys and comments, web
click-through) are combined with demographic and industry trends to generate knowledge models and marketing campaigns to provide personalized sales experiences and increase customer satisfaction.
Solution
With business intelligence and knowledge management initiatives, enterprises can deliver a holistic approach to customer acquisition, retention, care, and satisfaction, thus improving enterprise performance management.
Pioneer TeleCare offers the following solutions for business intelligence.
- Data profiling and consolidation in data warehouse
- Event-driven content and knowledge data management
- Key Performance Indicator (KPI), Performance Metrics and Executive Dashboards
- Data mining and campaign management
Benefits
- Multi-level, real-time collaborative decision-making services
- Targeted sales leads to improve marketing effectiveness
- Personalized customer care increases customer satisfaction
- Stream-lined work flow empowers more efficient operations
- Proactive to planning and changing systems for new opportunities
- Shorten response time with critical knowledge data
- Reduce overall cost of operations
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